Privacy policy

Privacy Policy

Desire17

Version: 2.0

Effective date: 01-01-2026

About Our Privacy Policy

Desire17 places great importance on your privacy. Therefore, we only process data that is necessary to provide and improve our services. We handle the information we collect about you and your use of our website with care.

We do not make your personal data available to third parties for commercial purposes without a valid reason.

This privacy policy applies to the use of the website and the services offered by Desire17. The effective date of this privacy policy is 01-01-2026. When a new version is published, all previous versions become invalid.

In this privacy policy, we explain what information we collect about you, how this information is used, and with whom it may be shared. We also explain how we store and protect your data and what rights you have regarding the personal data you provide to us.

Do you have questions about our privacy policy? Please contact us at hellodesire17@outlook.com.

Processing of Personal Data

Below, you can read how we process your data, where we store it, what security measures we take, and who may have access to the data.

E-commerce Software

Shopify

Our online store is developed using Shopify software. Personal data that you provide to us in connection with our services may be shared with Shopify.

Shopify has access to your data to provide us with technical support and enable the operation of our online store. Shopify does not use your data for its own commercial purposes.

Under our agreement with Shopify, Shopify is required to take appropriate technical and organizational security measures. Shopify may use cookies to collect technical information about your use of the software and website.

Social Media and Advertising

When you visit our online store or follow us on social media, we may track which content, products, or advertisements you find interesting. We do this to improve our website, advertising, and communication.

We may use advertising platforms such as:

  • Facebook

  • Instagram

  • TikTok

  • Pinterest

  • Google

These platforms may use cookies, pixels, or similar technologies. This allows us, for example, to show advertisements to people who have previously visited our website or shown interest in our products.

On your first visit to our website, where legally required, we ask for your consent to place marketing cookies.

Payment Service Providers

We use payment service providers to process payments in our online store.

These payment service providers may process information such as your name, address, city, email address, and payment details, such as your bank account number or credit card details.

These parties take appropriate technical and organizational measures to protect your personal data. They do not retain your data longer than necessary or legally required.

Shipping and Logistics

To deliver your order, we use shipping and logistics partners. Therefore, it is necessary for us to share certain information with these parties.

This may include:

  • Name

  • Address

  • City

  • Country

  • Email address

  • Telephone number, if required for delivery

  • Order information necessary for shipping

This information is used solely to deliver your order and, where applicable, provide tracking information.

Shipping Partners

Because Desire17 ships worldwide, different local or international shipping partners may be involved in the delivery depending on the destination country.

Accounting and Administration

For maintaining our accounting and administration, we use accounting software and/or administrative service providers.

For this purpose, we may process your name, address, city, email address, and information about your order.

This information is used to process sales invoices, payments, and statutory administrative obligations.

Our accounting partners are required to treat your information confidentially and may not use your personal data for purposes other than those described above.

Reviews

Reviews on Our Website

We may ask customers to leave a review about their experience with Desire17.

When you post a review, we may process information such as:

  • Name

  • Country

  • Review text

  • Rating

  • Order number or email address, if necessary for verification

We use this information to display reviews on our website and ensure the reliability of customer reviews.

External Review Platforms

When we use external review platforms such as Trustpilot, these parties may process certain personal data. This may be necessary, for example, to link a review to an order or prevent misuse.

Purposes of Data Processing

General Purpose of Processing

We use your data for purposes related to providing our services. This means that processing is related to your order, your use of our website, your communication with us, or our legal obligations.

We use your data for purposes including:

  • Processing orders

  • Processing payments

  • Shipping products

  • Sending order confirmations

  • Providing customer service

  • Processing returns

  • Improving our website

  • Complying with legal obligations

  • Showing relevant advertisements when you have provided the required consent

Your data is not shared with third parties unless this is necessary to provide our services, comply with legal obligations, or when you have given your consent.

Automatically Collected Data

Data automatically collected by our website is processed to improve our website and services.

This may include:

  • IP address

  • Web browser

  • Operating system

  • Device type

  • Pages visited

  • Click behavior

  • Time of visit

This information helps us better understand how visitors use our website and where improvements can be made.

Cooperation with Tax and Criminal Investigations

In certain cases, Desire17 may be legally required to provide your data in connection with tax or criminal investigations conducted by government authorities.

In such cases, we are legally required to provide the requested information. Within the possibilities permitted by law, we handle such requests carefully.

Retention Periods

We do not retain your data longer than necessary for the purpose for which it was collected.

We retain order data, invoices, and administrative information for as long as legally required. In many cases, the statutory retention period is 7 years.

Data required for customer service, returns, or warranty claims is retained for as long as necessary to process your request.

If you indicate that you no longer want us to retain certain data, we will treat this as a deletion request unless we are legally required to retain the data for a longer period.

Your Rights

Under applicable Dutch and European privacy laws, you have certain rights regarding the personal data processed by or on behalf of us.

Right of Access

You have the right to access the personal data we process about you. You can submit a request to hellodesire17@outlook.com.

We will respond to your request within 30 days.

Right to Rectification

You have the right to have incorrect or incomplete personal data corrected. You can contact us at hellodesire17@outlook.com.

We will respond to your request within 30 days.

Right to Restriction of Processing

Under certain circumstances, you have the right to request restriction of the processing of your personal data.

You can submit a request to hellodesire17@outlook.com.

Right to Data Portability

Where applicable, you have the right to receive the personal data we process about you in a structured, commonly used, and machine-readable format.

You can contact us at desire17@outlook.com.

Right to Object

In certain cases, you have the right to object to the processing of your personal data by Desire17.

If you object, we will stop processing your data unless we have a legitimate or legal reason to continue processing it.

Right to Withdraw Consent

When we process your data based on your consent, you have the right to withdraw that consent at any time.

Withdrawing your consent does not affect the lawfulness of processing carried out before you withdrew your consent.

Filing a Complaint

You always have the right to file a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) if you believe that we are processing your personal data incorrectly or unlawfully.

Cookies

General

Most browsers automatically accept cookies, but you can change this through your browser settings.

When you first visit Desire17.com, we inform you about the use of cookies. Where legally required, we ask for your consent before placing cookies.

If you block or delete cookies, our website may function less effectively or be less user-friendly.

Functional Cookies

Functional cookies ensure that the website works properly. These cookies may, for example, remember:

  • The contents of your shopping cart

  • Your language settings

  • Your cookie preferences

  • Information necessary for the proper functioning of the website

These cookies are essential for a properly functioning online store.

Analytics Cookies

We may use analytics cookies to understand how visitors use our website.

This allows us to see, for example:

  • How often pages are visited

  • Which pages are popular

  • Where visitors leave the website

  • How the website performs technically

We use this information to improve our website and services.

Google Analytics

Cookies from Google may be placed through our website as part of the Google Analytics service.

We use Google Analytics to obtain reports about how visitors use our website. Where possible, we configure Google Analytics in a privacy-friendly manner.

We use the information collected to improve our website and better tailor it to our visitors.

Marketing Cookies

We may use marketing cookies to make advertisements more relevant. These cookies may be placed by Meta, TikTok, Pinterest, or Google.

Marketing cookies allow us to:

  • Show advertisements to people who have visited our website

  • Measure and improve campaigns

  • Better understand which advertisements generate results

  • Display relevant content on external platforms

Marketing cookies are only placed when the required consent has been given.

Changes to the Privacy Policy

We reserve the right to change this privacy policy at any time.

The most recent version will always be available on this page. If a new version affects the way we process personal data already collected, we will inform you when legally required.

Contact Information

Do you have questions about this privacy policy or would you like to exercise one of your privacy rights? Please contact us.

Desire17

Website: Desire17.com

Email: hellodesire17@outlook.com

Address: Dokter de Brouwerlaan 20, 5283 ED Boxtel, Netherlands

Chamber of Commerce (KvK) Number: 42068712